10 Forecasted SaaS trends with examples

Safalta Expert Published by: Vanshika Jakhar Updated Sat, 19 Nov 2022 05:43 PM IST

One of the IT market's fastest-growing subsectors is SaaS software. So let's look at the future of software as a service in 2022. The SaaS, PaaS, and IaaS markets are expected to grow significantly over the next few years. Software-as-a-service (SaaS) is increasingly a viable option for businesses looking for accessibility, functionality, and adaptability in a competitive market. Without having to rely on installing and running applications on their computer systems and data centers, businesses can run SaaS software solutions and online data analysis.
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Table of Content
Saas: The important features
10 Leading Saas Trends

SaaS: The Important Features

Before we examine our key software-as-a-service trends, it's critical to understand what constitutes SaaS, both as an operational business model and technological advancement.

Flexible payment options: Companies can avoid the expense of buying hardware and software.

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Instead, they can choose from several pricing models. In today's competitive world, flexibility in payment models, where they only pay for the resource usage they need, for example, is appealing to many organizations.

Updates: SaaS providers take care of the required software updates and gradually create new features, saving businesses time in this particular area of operation.

Scalability: Because cloud-based SaaS is naturally scalable, businesses can easily grow as they need to. Companies have a degree of discretion over the features and options they desire.

Accessibility: SaaS makes it possible for businesses to access applications from any location and digital device, which is especially useful for mobile platforms. It also boasts user-friendliness and simplicity of use.

Security: Compared to many centralized, on-premise solutions, most SaaS models are renowned for their enterprise-level security, which takes a more comprehensive approach to security. To manage potential system failures, Cloud SaaS already has disaster recovery procedures in place. This indicates that regardless of a data breach or system malfunction, your company's data is accessible and secure.

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10 Leading SaaS Trends

After looking at the essential traits of software-as-a-service innovations, it's time for the important SaaS trends for 2022. These SaaS trends for 2022 will influence the market as the new year dawns, from the adoption of artificial intelligence to improved mobile optimization and beyond.

Trend 1: Artificial Intelligence

AI is popular everywhere and has applications in SaaS. AI is one of the most widely used methods for improving cloud platforms. So, even though this technology is still cutting-edge, some might argue, businesses are willing to take the risk and use it today. It's also worthwhile. Predicting customer behavior by examining their prior usage of the application is the best use of AI in SaaS. It can also be used to automate pricing and other things. SaaS AI can also increase user security for their digital identities. With the aid of this technology, it is now possible to identify errors, data leaks, and fraud, and even to stop cyberattacks.

Trend 2: Micro-SaaS Markets

The smaller SaaS platforms are an addition to the larger ones. Nearly everywhere you look, you can find comparable goods: on shopping comparison websites like Amazon Assistant, and in grammar checker software (Grammarly for Google Docs and MS). They're presented as browser extensions in some.

Trend 3: Vertical SaaS

Working with a vertical SaaS gives a business more opportunities to draw the target market in with the special features of the application. They concentrate on a particular market sector, which enables them to adapt the interface to the requirements of their clients. Additionally, there are many competitors in the horizontal SaaS market. It gets harder to fit into the market as there are more competitors. 

Trend 4: A focus on mobile

The most logical explanations for this trend's existence are probably those reasons. In 2022, 72.6% of people will use smartphones for work, communication, and web browsing, predicts CNBC.

Trend 5: Low-Code and No-Code Popularity

Low code is the next significant development in the evolution of the software industry, and as a result, it is a trend in the SaaS market. Low-code platforms are development frameworks that accelerate the completion of expensive and error-prone application development layers. Developers can now concentrate solely on business innovation by focusing on application logic and user experience. A low-code solution can be used to create a variety of applications, from the most straightforward mobile app to the most intricate enterprise system. Because it allows developers of all skill levels to simultaneously use their custom code and a visual, drag-and-drop system-building function, it is a fantastic solution.
You might think about the advantages of low-code development.

Trend 6: Migration To PaaS

The platform as a Service (PaaS) approach gives you the option to move your infrastructure to the cloud, whether it's private or public. For IT needs, a lot of businesses have data centers. As a result, a dynamically growing infrastructure frequently has excessive operating costs. With the migration to the cloud using Platform as a Service (PaaS), we provide a low-cost infrastructure solution. Companies now benefit from the most cutting-edge infrastructure and operational services for things like databases, backup, recovery, storage, monitoring, VPN, and security.

Trend 7: Concentrate on Reducing Churn

If you're like the majority of SaaS managers, you're dedicated to managing and expanding your company. But to achieve that, you must make sure that you are satisfying the needs of your clients, which includes lowering churn. Reducing churn is a top priority for any SaaS manager interested in cultivating brand evangelists who will stick with their company for the long term because companies spend anywhere between 5 and 25 times more to acquire a customer than keep an existing one. Every SaaS business owner deals with churn. And even though it can't always be prevented, it can be controlled if you implement a few of the aforementioned best practices. As we've seen, lowering churn involves more than just making your product better, it also entails improving the quality of life for your customers. 

Trend 8: SaaS analytics

SaaS businesses analyze user engagement across all touchpoints using a process called SaaS analytics. Businesses analyze user behavior using SaaS analytics to lower churn, boost customer engagement, and ultimately increase recurring revenue. Data has changed how we interact with our users. We can recognize issues as they arise and act immediately. We are aware of who they are and what success means to them. But as we ushered in this data-centric era, something unexpected happened. Despite the explosion in the number of data sources available, our understanding of the entire experience remained largely siloed. This problem is resolved by a SaaS analytics tool. Designed to make it simple for you to integrate with and, more importantly, completely comprehend the entire customer experience. Because every journey is different and every engagement matters. The traditional approach to linear funnel analysis is out of step with contemporary user experience. Instead, SaaS analytics tool reports are layered with segmentation and optional steps, non-linear, and omnichannel. You will therefore be aware of where user abandonment occurs and how to deal with it, regardless of whether it's a result of a marketing message, a product feature, a bug, or a support issue. 

Trend 9: Integrations and connections with SaaS

The list of trends for software as a service includes SaaS integration. Application programming interfaces (APIs) are used to connect a SaaS application to another cloud-based application or on-premises software (APIs). The app can freely request and share data with the other app or on-premise system once they are connected. Instead of checking multiple systems for an update, you can find the answers to their pressing questions by visiting a program they are already familiar with. This makes it simple for anyone on your team to find information and helps keep workers from bothering and distracting their coworkers. Your team will spend significantly less time as a result. Your team can save an incalculable amount of time by not having to manually reenter data across applications or switch between them to locate particular data points. With their newfound time savings, they can complete more tasks that are crucial to the business.

Trend 10: White Label

White-label SaaS products, which offer full resealability for a business looking to rebrand the SaaS platform as its own, are another of the biggest trends in the SaaS sector. When sold to customers, white-label products are intended to be completely branded-free. To further resell it to their customers, the clients may decide to add their branding. White-label software is fantastic for companies that can market a product but lack the technical know-how or funding to develop it. White-label SaaS products have the benefit of requiring less initial capital investment from businesses, which is a benefit. Smaller businesses find it to be very appealing for this reason. White-label SaaS products come in a wide range of varieties to meet the requirements of various business models. For instance, white-label food delivery apps enable aggregators and restaurants to brand their food delivery platforms. Because of this, a White-Label Food Delivery App excels.

Additional industry sectors that can utilize white-label SaaS products include:
  • Online drugstores
  • Services for deliveries within cities
  • Services for hailing cabs
  • Services for hair and grooming at home
  • Apps for grocery delivery

What is SaaS and examples?

SaaS platforms make use of software that is accessible online from third parties. Popular SaaS providers include BigCommerce as an example. Salesforce and Google Workspace.


SaaS: Is it a trend?

By 2025, it's predicted that 85% of business apps used by various companies will be SaaS-based, up from the current 70% percentage.


What is forecasting for SaaS?

The process of sales forecasting essentially entails projecting and estimating the future sales of your SaaS product. Economic trends, historical sales data, and other factors can all be used in forecasting. Accurate sales forecasting is a challenge for decision-makers and sales leaders frequently.


What is the outlook for SaaS businesses?

SaaS has a significant advantage over other cloud services since it was the first to achieve complete success.

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