20 Best Ways to Research for Instagram Reels with Viral Hashtags: An Ultimate Ideas Guide

Safalta Expert Published by: Vanshika Jakhar Updated Wed, 21 Dec 2022 11:34 PM IST

Are you looking to create engaging Instagram reels that will go viral? One key element to consider is the use of hashtags. By incorporating relevant and popular hashtags into your content, you can increase the visibility and reach of your reels. But how do you find the best hashtags to use? In this article, we will explore the best ways to research Instagram Reels with viral hashtags. From using hashtag research tools to following trendsetters in your industry, we'll provide actionable tips for finding the perfect hashtags to help your Reels take off.

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Here are some ways you can research Instagram Reels:

  1. Explore the Reels feature on Instagram to see what types of content are popular and performing well. Look at the Reels with the highest view counts and engagement, and take note of the themes, formats, and styles that are successful.

  2. Use relevant hashtags to find Reels related to your topic.

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    For example, if you are interested in cooking, you could use hashtags like #cookingreels or #foodreels to discover content related to your niche.

  3. Follow influencers and content creators in your industry to see what they are posting on Reels. You can learn from their techniques and get ideas for your own content.

  4. Use tools like Social Blade or Hootsuite to track the performance of your competitors' Reels. These tools can give you insights into the engagement, reach, and overall performance of their content.

  5. Use keyword research tools like Google Trends or Ahrefs to see what topics are trending and popular within your industry. You can use this information to create Reels that are timely and relevant to your audience.

  6. Engage with your audience and ask for feedback. You can ask for suggestions on what types of Reels they would like to see from you or ask for feedback on your existing content. This can help you understand your audience's preferences and create content that resonates with them.


Table of Content
What is an Instagram hashtag?
Why are hashtags important?
How do Instagram hashtags work?
Best Ways to Research for Instagram Reels with Viral Hashtags:
Most Popular Instagram Hashtags

What is an Instagram hashtag?

An Instagram hashtag is a word or phrase that is preceded by a hash symbol (#) and used to identify messages on a specific topic. When a user includes a hashtag in their Instagram post, it becomes searchable and can be discovered by other users who are searching for content related to that hashtag.

Instagram users often include hashtags in their posts to make them more discoverable to a wider audience and to participate in discussions and communities centred around specific topics. For example, if a user posts a picture of a beautiful beach on Instagram and includes the hashtag #beachlife, other users who are interested in beach-related content can search for the hashtag #beachlife and find the post.

Read more: 10 Hacks for instagram reels: increase followers


Why are hashtags important?

Hashtags are important because they help organize and categorize social media content. By including a hashtag in a post, users can associate their content with a specific topic or theme, which makes it easier for other users to discover and engage with the content. For example, if you were attending a conference and wanted to share your thoughts and experiences on social media, you could include a conference-specific hashtag in your posts. This would allow other conference attendees to easily find and engage with your content, as well as allow those who are not at the conference to follow along and get a sense of what is happening. In addition to helping to organize and discover content, hashtags can also be used for marketing and branding purposes. By using a branded hashtag, companies and organizations can create a sense of community and encourage users to share content related to their brand. This can help to increase brand awareness and engagement with their target audience.

How do Instagram hashtags work?

Instagram hashtags work by allowing users to search for and discover content that has been tagged with specific keywords. When a user includes a hashtag in their post, it becomes searchable for other users to find. For example, if someone posts a photo of a beautiful beach and includes the hashtag #beach, other users can search for the hashtag #beach and see all the photos and videos that have been tagged with that hashtag. To use hashtags on Instagram, simply include them in the caption or comments of your post. You can use as many hashtags as you'd like, but it's generally best to use a mix of popular and specific hashtags. Popular hashtags, such as #love or #instagood, can help your content reach a wider audience, while more specific hashtags, such as #beachlife or #oceanview, can help you reach a more targeted audience.

Read more: How to create a Professional Instagram profile with Optimization


Best Ways to Research for Instagram Reels with Viral Hashtags:

  1. Use Instagram's "Explore" feature to discover popular hashtags related to your niche or topic.
  2. Search for relevant hashtags on social media management tools like Hootsuite or Buffer.
  3. Check out trending hashtags on sites like Hashtagify or All Hashtag.
  4. Follow influencers in your industry and see what hashtags they are using in their Reels.
  5. Use a keyword research tool like Google's Keyword Planner or Ahrefs to find popular terms related to your niche.
  6. Look at the captions and hashtags used by other accounts that create content similar to yours.
  7. Join Instagram groups or communities related to your niche and see what hashtags they are using.
  8. Use hashtags related to current events or holidays to tap into trending conversations.
  9. Check out the hashtags being used by brands in your industry.
  10. Use hashtags that are specific to your location to connect with a local audience.
  11. Utilize long-tail hashtags that are more specific and less competitive.
  12. Use a mix of branded hashtags and general hashtags to reach both your specific audience and a wider audience.
  13. Monitor your Instagram analytics to see which hashtags are driving the most engagement on your posts.
  14. Utilize user-generated content by reposting content from your followers and using their hashtags.
  15. Collaborate with other accounts and use the hashtags they suggest in your Reels.
  16. Use hashtags in your Instagram bio to help people discover your content.
  17. Experiment with different hashtags to see what works best for your content and audience.
  18. Use a combination of popular and niche-specific hashtags to reach a wide audience while still targeting your specific niche.
  19. Don't overdo it with hashtags - aim for a balance of around 10-15 relevant hashtags per Reel.
  20. Keep track of which hashtags are working well for you and continually update your list with new relevant hashtags.

Most Popular Instagram Hashtags

  1. #love
  2. #instagood
  3. #beautiful
  4. #fashion
  5. #followme
  6. #like4like
  7. #selfie
  8. #instadaily
  9. #friends
  10. #art
  11. #nature
  12. #happy
  13. #summer
  14. #travel
  15. #food

In conclusion, doing a thorough research and using relevant, popular hashtags can help increase the visibility and reach of your Instagram Reels. Using a combination of research tools, analyzing competitors, engaging with your audience, and tracking your performance can help you find the best hashtags to use.

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What are Instagram reels?

Instagram Reels is a feature on the Instagram app that allows users to create and share 15-second video clips set to music or other audio. Users can create and edit their Reels using various features, such as trimming and splicing video clips, adding effects and filters, and choosing the audio track. 

How do Instagram Reels handle viral hashtags?

Viral hashtags are tags that are used by a large number of users and tend to trend on social media platforms. When users create a Reel and include a viral hashtag in the caption or the Reel's audio track, the Reel is more likely to be discovered by users who are searching for or following that hashtag. This can help increase the reach and engagement of the Reel, potentially making it go viral.

Are there any rules or guidelines to follow when using viral hashtags on Instagram Reels?

Yes, there are a few rules and guidelines to follow when using viral hashtags on Instagram Reels:

  • Make sure the hashtag is relevant to your Reel's content. 
  • Don't overuse hashtags. 
  • Don't use banned or inappropriate hashtags.

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