6 Ways to boost your website conversion rate

Safalta Expert Published by: Vanshika Jakhar Updated Sat, 19 Nov 2022 06:08 PM IST

You've spent hours putting all the necessary procedures into place to attract new visitors to your website. Your target audience is interested in the subjects you blog about. Your content is being promoted through the appropriate channels. You are definitely on the right path, according to your website analytics, but where are the leads? Don't more website visitors imply more leads?
Increasing website traffic is unquestionably the first step in the process of gaining new customers and increasing website conversion rates. On occasion, the goal of attracting the right customers to your website can take precedence over how those visitors will use it.

Table of Content

Conversion Rate: What Is It?


How is a Conversion Rate Calculated?


6 ways to boost your website's conversion rate


Conversion Rate: What Is It?

A conversion rate is a measurement of your website's capacity to convert visitors into paying customers.

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Source: Safalta

It is defined as the proportion of visitors who completed the desired action on the website to the maximum number of website visitors. Many businesses concentrate on this metric for their website because increasing conversion rates frequently results in higher revenue.

How is a Conversion Rate Calculated?

The conversion rate is equal to (number of visitors who completed a specific action/total visitors to the site)*100.
The desired business outcome is the primary factor in determining the conversion rate. Examples of business outcomes include making a purchase, signing up for an e-newsletter, completing and submitting a form, and many more. Businesses will measure conversion rates differently because they all have different objectives.
The majority of conversion rates hover around 3%, with the average falling between 2% and 5%. Obviously, the higher the better.

6 ways to boost your website's conversion rate

1. Making use of landing pages

People far too frequently click on a Paid Search Ad for a particular company's good or service and end up on the home page. You will likely leave the website and choose the next option if what you are looking for is not prominently displayed. Making a landing page that only discusses the product or service that people are looking for would be the ideal substitute. Your advertisement caught people's eyes, and now they are on your website.

2. Use calls to action

One of the most crucial elements of conversion rate optimization is the call to action. This is the main point of emphasis that explains to the site visitor why they must take the specific action that you request. Both value and urgency should be present in the call to action.

You can use the following kinds of calls to action on your website:
  • Get website visitors to make an appointment or call you back by using lead generation techniques.
  • Form Submissions - A well-designed form can assist in gathering the data you need.
  • Buttons that say "Read More" - Sometimes all you need to do is pique their curiosity. Create a CTA that encourages them to explore further by providing more specific information.
  • We live in a world where consumers are encouraged to try products out before buying them. Offer a free product demo or trial if at all possible.
  • Make it simple for site visitors to share your website or landing pages with their social media audiences by including social sharing buttons.
Although your website/landing page may contain multiple CTAs, it's crucial to identify your primary CTA so that visitors are not left in the dark about what they should do.

3. Easy-to-use forms

Long, bloated forms that intimidate visitors to your website and never get filled out are one of the most ignored things. They must fill out the Schedule of an Appointment form with their name, phone number, and preferred color. By limiting the form fields to those that are necessary for conversion, you will be doing your website visitors a great favor. If you can get away with just getting someone's name and email, do so. The number of people who submit the form will dramatically rise as a result. If you haven't already noticed, over the past few years, the number of visitors coming from mobile devices has significantly increased. Ensure that your forms display and work properly on mobile devices. Otherwise, a difficult-to-complete web form may prevent half of your site visitors from converting.

4. Star Content

Content is king, and so be it. There is nothing worse than grabbing a visitor's attention, having them dive into your boring content, and then having them drift off to think about what they need to pick up at the grocery store on the way home. Don't lose them now; you've worked so hard for them.
You could include the following in your content:
  • What concerns do your clients have?
  • What inquiries do your clients have?
  • What complimentary remarks have customers made about your goods or services?
  • Post customer testimonials proving your claims with support from happy customers.

5. Spend time building a strong image.

Pictures catch our eyes. A carefully chosen image will increase the likelihood that the site visitor will stay on your landing page or website page and convert.
Following are some pointers for using images:
Utilize real images of your goods and services. The majority of smartphones have top-notch digital cameras and photo editing software.
Don't take pictures off the internet.
This is not only wrong, but it is also very simple to track and might result in fines. Use only pictures that you took yourself, paid someone else to take, or purchased the right to use from one of the many stock photo websites out there.

6. Eliminate Pointless Distractions

You only want to include things that will help your website's traffic be converted. If it doesn't assist you in converting, you might want to get rid of it entirely. Here, more isn't always better. There may be only a headline, image, copy, and form on a landing page designed as the final destination for a Paid Search campaign.

Now that you are aware of the best practices, increase your conversion rate. Concentrate on producing the most pertinent and interesting content possible, and monitor Google Analytics to make sure your strategy is being continually enhanced and optimized. Not only will your conversion rate increase, but your revenue may also rise as well.

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