Best practice of email automation: Ultimate guide

Safalta Expert Published by: Vanshika Jakhar Updated Mon, 21 Nov 2022 02:01 AM IST

Email automation can send automatically generated marketing emails to pre-specified recipients. Not only can this speed up routine tasks, but there are also specialized applications that let you send email campaigns that will send emails automatically when recipients click on links in them. Learn about Digital Marketing-

Table of Content
What benefits does email automation offer?
Best practices for using email automation in marketing
How to evaluate email automation's effectiveness
Is it really important?

What benefits does email automation offer?

The benefits of email automation are numerous and have significant effects on email marketing as a whole. Email automation differs from newsletters and one-off campaigns in that it can be used to send emails after they are triggered by the customers. The creation of welcome emails is an illustration of this. Sending a welcome email to a customer who subscribes to your services or newsletters is a good idea. These shouldn't be sent manually because it would take a lot of time. You can rely on email automation to send welcome emails and other routine communications in response to triggers because it is responsive.

Best practices for using email automation in marketing

One of the most important components of email marketing is the use of automation. Organizing emails around a strategic set of precisely defined triggers is one of the keys to success.

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For instance, re-engagement emails are a crucial part of any email automation strategy. Maintaining customer engagement is essential for success. Automated re-engagement emails should be sent to inactive customers to encourage new activity.

One of the many email types you should have written and organized is a re-engagement email. The organization is essential in this situation because using automation requires that the emails be available.

You'll be in a great position to profit from email automation if you carefully plan it and have an email prepared for every typical situation. Customers will be more engaged when they receive trendy and personalized emails, which can help you avoid spam folders and increase the effectiveness of your email marketing campaigns. Customer service is another area where email automation through an email service provider should be used. One of the largest volumes of emails is sent to customer service.

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How to evaluate email automation's effectiveness

Metrics like the number of emails opened to make it simple to gauge the effectiveness of email automation. These can be compared to changes in sales and customer engagement. The extent to which you use email service providers will determine the benefits of email automation, and doing so can have tremendous advantages for your company.

Three general levels of email service providers are described below.

  • Freemium accounts- Those that support simple and useful automation features.
  • Mid-tier- Powers effective campaigns and analytics while providing top-notch service for expanding businesses.
  • Enterprise- It is best suited for big businesses with specialized marketing teams because it offers all-in-one solutions.


Is it really important?

Email automation is one of the most effective tools in the industry, email automation works in harmony with marketing as a whole. For the greatest efficiency in extending your reach, utilize email automation in as many campaigns as you can.

How can I improve the automation of my emails?

  • Make your subject lines appealing.
  • Create individualized messaging.
  • Create interesting content.
  • Clearly state CTAs.

How long should an automated email be?

A good email copy should be between 50 and 125 words.


What mistakes in email automation have you made?

  • Losing customer information.
  • Concentrating on incorrect metrics.
  • You're a Spammer Now.
  • Failure to Complete Tests.


What is the ideal automation practices?

  • Select the tests you want to automate.
  • Organize tasks according to skill.
  • Remove any doubt.
  • Test on actual hardware.

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