How does Google track you

Safalta Expert Published by: Vanshika Jakhar Updated Tue, 15 Nov 2022 10:43 PM IST


Google is the most popular search engine on the planet. And for good reason—their search service is incredibly thorough, organized, and complete. If you want to learn something, just "Google it." 

Google is the most popular search engine on the planet. And for good reason—their search service is incredibly thorough, organized, and complete. If you want to learn something, just "Google it." However, there is a catch: Google learns about you while you use it to search for information. Search engines like Google gather information about you, as you may already be aware, in order to produce more relevant ads and search options. How does Google track your data, though?
Your data are being tracked, and we'll explain how in this article.

Table of Content

Ways in which Google tracks you

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Source: Safalta

Google Search History">Google Search History 
  • Google Security & Privacy Settings
  • Data Saved on Extensions and Apps


    Managing Your Google Data


    Ways in which Google tracks you:


    1. Google Ads

    Cookies on a website are one method by which Google keeps tabs on you. Google records this data whenever you visit a website so that it can depersonalize our future advertisements. This is the reason why, after visiting a clothing website, their advertisements start to appear a lot more frequently when you visit other websites on the Internet. By visiting your Google Ad Settings page, you can learn what data Google is collecting. There, you'll discover a list of the websites and subjects you've looked up over the years along with some identifying details like your age, gender, and general location. Regarding the tracking and use of your data, Google has a privacy policy. You can always choose to hide data that you don't want to be tracked through. To hide that information from Google, simply click on the category under your Google Ad Settings and then choose "Turn Off."

    2. Google Analytics

    Similar to Google's ad settings, Google Analytics records your online activity across various websites and gives this data to the website's publisher. For business users, Google Analytics is especially useful. In order to enhance their marketing strategies, they can analyze data about their audience members.  But if you don't want this information to be collected, you can choose not to use Google Analytics, just like you can with Google Ad Settings.

    3. Location History

    Your mobile device may be sending your location to Google if you use Android. You can use Google Maps to look up your past locations. The only person who can access your location history by default is you. Additionally, you can always change your location settings.

    4. Google Search History

    To find out what searches you've done, which websites you've been to, and even which ads you've clicked on, view your Google Search History. It's a good idea to frequently clear your cache and cookies because Google is capable of remembering passwords from other accounts. Your account security will increase as a result, and your web performance will also be enhanced. Visit the "My Activity" page on Google and select "Delete activity by" to delete your search history. The choice to clear your cache from any time period will then be presented to you.

    5. Google Security & Privacy Settings

    You probably think that Google is currently gathering a lot of data. However, you can also choose how much of this data Google tracks and remembers. You can view a detailed report about the services you are using and the data Google is tracking by going to your Google Settings Dashboard. You can manage your privacy preferences and run a security check on your other accounts from this page as well.

    6. Data Saved on Extensions and Apps

    The Activity page of your Google Account displays a list of all the extensions and apps that have access to your data in addition to a history of your previous searches. You can see exactly what kinds of permissions each app has been given by visiting this page. Additionally, if desired, you can revoke access to your data.

    Managing Your Google Data

    We've discussed several ways to find out what information Google has about you so far. But is there a way to save the entire set of information that Google has been collecting for so long?
    Fortunately, you can easily export all of your data from Google, including emails, contacts, pictures, YouTube videos, and more. Additionally, you can take security precautions to restrict the data that third parties can access. Being conscious of how your information is being used is the most crucial thing you can do to protect it. 

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