Table of content
Focus on content that puts people first.
Don't start by producing content for search engines.
Workings of the update.
If your answer is yes to the following inquiries, your people-first strategy is on the right track:
- Do you have a target market for your company that would be interested in your content if they visited you?
- Do you have the main goal or focus for your website?
- Will a reader feel they have learned enough about a subject after reading your content to aid in achieving their goal?
- Will someone reading your content get away from it feeling satisfied?
- Are you following google's recommendations for both core updates and product reviews?
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How are you clear about putting search engines first?
If your answer is yes to the following questions, you should rethink producing content for your website:
- Is the content primarily intended for search engine users as opposed to being created with humans in mind?
- Are you creating a tonne of content on various subjects in the hopes that some of it will do well in search engine results?
- Do you use automation a lot to create content on various topics?
- Are you summarising other people's arguments without adding anything to them?
- Are you writing about topics because they are trending rather than you would write about them for your audience?
- Do readers feel like they need to recheck the sources for more accurate information?
- Because you've heard or read that Google has a preferred word count, are you writing to a specific word count?
- Does your content claim to provide an answer to a query that is unanswered when none has been officially announced?
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The signal may be applied to the sites identified by this update over several months. The classifier for this update runs continuously, enabling it to keep track of both recently launched and active sites. A machine-learning model will be used to fully automate the classification. Neither spam nor manual action has been taken. Instead, it's just one of the many new signals that Google considers when ranking content.
This implies that some people-first content on websites flagged as having unhelpful content may still rank highly if additional signals are attributing to the helpfulness and relevance of the people-first content to a query. Additionally, the signal is weighted, so websites with a lot of unhelpful content might experience a stronger impact. In any case, make sure you've removed any unhelpful content and are adhering to all of our guidelines for the best success. This update initially affects English searches all over the world, and we have plans to add support for other languages in the future. We'll also make more improvements to the classifier's ability to identify unhelpful content over the coming months and launch new initiatives to better recognize content that puts people first.
Source: SafaltaGoogle's Helpful Content Update is just one step in the company's commitment to giving users a better search experience.