How to design minimalist website with interactive SEO

Safalta Expert Published by: Vanshika Jakhar Updated Tue, 15 Nov 2022 10:31 PM IST

Do you think there's a fine line between providing the best possible user experience and achieving the best possible search engine optimization (SEO) as a website owner?
It's common to feel as though you must give one more important than the other. That sentiment intensifies when it comes to minimalist website design. After all, sufficient content is necessary for search engine optimization. This article will examine the connection between keyword rankings and minimalist website design. 

Table of Content
What are Minimalist Websites?
What gives minimalist website designs their growing appeal?
How Do SEO And Website Design Interact?
Ideal Minimalist Web Design
Some Examples of Top Minimalist Websites

What are Minimalist Websites?

A website that uses little content is considered minimalist. In addition to words, this can also contain pictures, graphics, and videos.

What gives minimalist website designs their growing appeal?

The demand for minimalist website designs rises as more users use smaller screens.

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Source: Safalta

This is necessary if you want a consistent user experience between desktop and mobile users. A simple website layout requires fewer adjustments for mobile devices. Additionally, a minimalistic design improves user experience. The viewer can navigate the site more easily if there is less content to strain their eyes. Minimalist websites tend to load pages more quickly and react quickly to changes in size or orientation.

How Do SEO And Website Design Interact?

You might encounter some elements that seem counterintuitive when designing for SEO. The good news is that there are ways to make sure that user experience and vice versa don't suffer for the sake of SEO. There are some aspects of website design and SEO that are so closely related that it can be difficult to distinguish between the two. The best places to begin when redesigning a website with SEO in mind are those.

These website design components consist of:
  • Mobile-friendliness
  • Website tempo
  • Readability
  • Names of Image Files
  • URL structure 
  • Metadata
With the above-mentioned components, the requirements of website visitors and search engine crawler bots are met. This is so that the crawl bots can benefit from what is best for the visitor. With a website design that prioritizes SEO, that is always the goal. Especially recently with all the algorithm updates that have been released.

Ideal Minimalist Web Design

Let's define a few terms before we begin our analysis of minimalist websites. First and foremost, a minimalist website is one with a homepage that contains no more than 700 words. 

We examined a number of factors to determine each site's performance, including:
The total number of organic search terms that the website ranks for
The number of organic search terms for which the website appears on page one
The number of organic search terms that the website appears in the top three results for
The number of rich snippets present on a website
The total amount of organic traffic
The money made off of organic traffic
It's also crucial to remember that any metrics that have been averaged represent the average over a 12-month period.

Some Examples of Top Minimalist Websites

  • Tiffany & Co.: Beautiful, Minimalist Website 
  • Becket + Quill: Minimalistic Design with Huge Impact
  • Loveness Lee: Exploring Minimalist Web Design
  • David Yurman: Minimalist Web Design in Progress
  • Blue Nile: Combining SEO and Minimalist Designs
  • Taylor & Hart: Minimalist Websites Supporting SEO

The most lucrative website was Blue Nile, which even outperformed Tiffany & Co. in terms of monthly traffic value by $500,000. In comparison to Tiffany & Co., it had more words on the page, a lower domain rating, and even a smaller keyword. More of its organic keywords, though, appeared in the top three listings.
Can we be sure that the volume of information on the Blue Nile homepage was the only factor? Obviously not. More content does, however, mean more opportunities for optimization and customer engagement. But is adding more content the only way to achieve higher rankings? No. Taylor & Hart would have triumphed handily if that had been the case. After considering all of this, can minimalist website design be beneficial or detrimental to SEO? No, that's not the answer. There are numerous additional factors at work. So long as you're optimizing the content you DO have, whether it's 100 words or 1,000 words, you should be fine.


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