It's common to feel as though you must give one more important than the other. That sentiment intensifies when it comes to minimalist website design. After all, sufficient content is necessary for search engine optimization. This article will examine the connection between keyword rankings and minimalist website design.
Table of Content
What are Minimalist Websites?
What gives minimalist website designs their growing appeal?
How Do SEO And Website Design Interact?
Ideal Minimalist Web Design
Some Examples of Top Minimalist Websites
The demand for minimalist website designs rises as more users use smaller screens.
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Source: SafaltaThis is necessary if you want a consistent user experience between desktop and mobile users. A simple website layout requires fewer adjustments for mobile devices. Additionally, a minimalistic design improves user experience. The viewer can navigate the site more easily if there is less content to strain their eyes. Minimalist websites tend to load pages more quickly and react quickly to changes in size or orientation.
These website design components consist of:
- Website tempo
- Names of Image Files
- URL structure
We examined a number of factors to determine each site's performance, including:
The total number of organic search terms that the website ranks for
The number of organic search terms for which the website appears on page one
The number of organic search terms that the website appears in the top three results for
The number of rich snippets present on a website
The total amount of organic traffic
The money made off of organic traffic
It's also crucial to remember that any metrics that have been averaged represent the average over a 12-month period.
- Tiffany & Co.: Beautiful, Minimalist Website
- Becket + Quill: Minimalistic Design with Huge Impact
- Loveness Lee: Exploring Minimalist Web Design
- David Yurman: Minimalist Web Design in Progress
- Blue Nile: Combining SEO and Minimalist Designs
- Taylor & Hart: Minimalist Websites Supporting SEO
The most lucrative website was Blue Nile, which even outperformed Tiffany & Co. in terms of monthly traffic value by $500,000. In comparison to Tiffany & Co., it had more words on the page, a lower domain rating, and even a smaller keyword. More of its organic keywords, though, appeared in the top three listings.
Can we be sure that the volume of information on the Blue Nile homepage was the only factor? Obviously not. More content does, however, mean more opportunities for optimization and customer engagement. But is adding more content the only way to achieve higher rankings? No. Taylor & Hart would have triumphed handily if that had been the case. After considering all of this, can minimalist website design be beneficial or detrimental to SEO? No, that's not the answer. There are numerous additional factors at work. So long as you're optimizing the content you DO have, whether it's 100 words or 1,000 words, you should be fine.