Due to this wide audience, businesses began to recognize the potential advantages of WhatsApp communications, and business owners began using their accounts as a tool for connecting with clients. Facebook was prompted by this to develop the WhatsApp Business App and WhatsApp Business API, two WhatsApp products made specifically for businesses.
While the WhatsApp business app partially addressed the aforementioned issues, it was still difficult for expanding teams to manage the enormous volume of messages they were receiving.
Source: SafaltaTo respond to the inquiries, they required a version of WhatsApp that can be used by multiple users on various devices. WhatsApp Business API was developed to address this issue. The API, however, lacked a formal application and required a strong user interface to improve the user experience and address business use cases. At that point, CRM systems entered the scene. Businesses can send and receive WhatsApp messages directly from the CRM while automatically capturing the contact information of potential customers with a CRM solution that integrates WhatsApp. For accessing the business more variable and more targeted engagement switch to a digital marketing strategy.
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WhatsApp: for personal useOur daily conversations take place on the free version of WhatsApp Messenger, which is only available for personal use. In other words, WhatsApp can be used to communicate with family and friends, but not for any type of business communication. The free version of WhatsApp Messenger is not compliant with any data protection regulations like the PDPA or GDPR, and if businesses attempt to use it for business purposes, WhatsApp may permanently block their accounts.
WhatsApp Business App: Free app for small businessesWhatsApp Business is designed for small teams whose main need is direct customer contact. It is available for immediate download from the Play Store or Apple Store for no cost, and you can start chatting with customers right away. You can send free messages, notifications, and automated responses using the WhatsApp Business app. In other words, it has a few extra features that are helpful for businesses but are still similar to the fundamental WhatsApp messenger. These qualities include, among others:
Labels are used to organize your chats and messages and a business profile to list the key information about the company.
Simple messaging tools for prompt customer service.
You can share a direct URL using the short link feature.
Simply put, WhatsApp Business is the ideal messenger for sole proprietorships or small businesses with the ability to automate, sort, and respond to messages quickly.
WhatsApp Business API: WhatsApp Enterprise solutionThe WhatsApp Business API is intended for fledgling businesses. It is quick, safe, and highly adaptable. You can scale up message sending using a WhatsApp Business API account. Several of the functions offered by WhatsApp's business API include:
A limitless number of devices are allowed for use by multiple salespeople to log in.
To send bulk messages immediately, create message templates.
Users on the team can be given access to specific chats.
The WhatsApp Business API and WhatsApp Business App are very different from one another. On your phone, it is not as simple to download. Instead, you must adhere to a procedure to apply for API.
The straightforward response to this query would be, "If you're a solopreneur or your team has between 1 and 5 members, engage with your customer through WhatsApp Business App; if your team has more members, WhatsApp Business API is the best fit for you."
- A centralized platform for managing all of your conversations
- Message formats
- Taking a broad view of the discussion
- Optimal group cooperation
- Broadcast messages versus private messages
In conclusion, WhatsApp CRM can improve customer experiences and make work easier for team members. CRM that is integrated with WhatsApp can position your company for long-term success by doing everything from automatically capturing Leads to broadcasting media-rich messages. Book a free consultation session with us if you want to learn more about how you can integrate WhatsApp with your company.