The Google Digital Marketing Course is an online program designed to teach individuals how to effectively market their business or brand through various digital channels, including search engines, social media, email, and mobile apps. The course covers a range of topics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, mobile marketing, and analytics. It also includes practical exercises and case studies to help learners apply the concepts they learn in real-world situations.
There are several free digital marketing courses offered by Google, including:
- Google Digital Garage: This is a free, interactive online course that covers a range of digital marketing topics. It includes modules on search engine optimization, social media marketing, and mobile advertising.
- Google Analytics Academy: This series of free online courses cover topics such as how to set up and use Google Analytics, how to use data to improve website performance, and how to track and measure the effectiveness of online marketing campaigns.
- Google Ads Certification: This is a free program that allows individuals to become certified in Google Ads. It includes courses on search advertising, display advertising, video advertising, and shopping advertising.
- Google Marketing Platform Learning Center: This is a resource centre that provides training materials and documentation on the Google Marketing Platform, which is a suite of tools and solutions for advertisers and marketers.
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Google offers a Digital Marketing Course that covers a range of topics including search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising.
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Source: SafaltaUpon completing the course, you can receive a certificate of completion. This course is self-paced and can be taken online. It is designed for people who want to learn about digital marketing and how to effectively use digital marketing tools and tactics to reach their target audience. To earn the certificate, you will need to complete all the course modules and pass the final assessment with a score of 80% or higher. Upon successful completion, you will receive a certificate that you can download and share with potential employers or clients.
It's worth noting that while completing a course like this can be a useful way to learn about digital marketing and gain some practical skills, it is not a substitute for hands-on experience or formal education in marketing. Many employers value real-world experience and a degree in marketing or a related field when considering candidates for digital marketing positions.
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The Google Digital Marketing Course is an online certification program offered by Google through the Digital Garage platform. The course covers a range of topics related to digital marketing, including search engine optimization (SEO), social media marketing, mobile marketing, and more.
Here is a breakdown of the syllabus for the Google Digital Marketing Course:
Introduction to Digital Marketing
- Defining digital marketing
- Understanding the customer journey
- Setting marketing goals and objectives
Search Engine Optimization (SEO)
- Understanding how search engines work
- Identifying and using relevant keywords
- On-page and off-page optimization techniques
Search Engine Marketing (SEM)
- Introduction to pay-per-click (PPC) advertising
- Setting up and managing a Google Ads campaign
- Measuring and optimizing campaign performance
Social Media Marketing
- Setting up and optimizing a social media presence
- Creating and sharing content
- Engaging with customers and building a community
- Understanding mobile devices and user behaviour
- Creating mobile-friendly content
- Using SMS and push notifications
- Building and segmenting an email list
- Crafting effective email campaigns
- Measuring and analyzing email campaign performance
Display and Video Advertising
- Setting up and managing display and video ad campaigns
- Optimizing ad targeting and placement
- Measuring and analyzing campaign performance
- Understanding web analytics and metrics
- Setting up and using Google Analytics
- Analyzing and interpreting data to make data-driven decisions
Digital Marketing Strategy
- Developing a digital marketing plan
- Setting budgets and allocating resources
- Measuring and optimizing campaign performance
Career Paths in Digital Marketing
- Exploring career options in digital marketing
- Building a personal brand
- Continuing education and professional development opportunities
Related article: Digital Marketing Salary in India 2023- Average to Highest
Google Digital Marketing Course has received positive reviews from students and professionals who have taken the course.
Many reviewers have praised the course for its comprehensive coverage of a wide range of digital marketing topics, as well as its practical and hands-on approach to teaching.
Some reviewers have also noted that the course materials are well-organized and easy to follow and that the course instructors are knowledgeable and engaging.
However, some reviewers have pointed out that the course can be quite time-consuming and that it may be difficult to complete all of the coursework and assignments within the allotted time.
Additionally, some reviewers have noted that the course may not be suitable for those who are already well-versed in digital marketing, as it may not offer much in the way of advanced or new information.
Overall, the Google Digital Marketing Course appears to be a well-regarded and valuable resource for professionals and small business owners looking to learn about and improve their digital marketing skills.
Is the Google Digital Marketing course free?
The Google Digital Marketing course is free to access, but you will need to pay a fee to earn a certificate upon completion.
How long does it take to complete the Google Digital Marketing course?
The course consists of 26 modules, and it is estimated to take approximately 40 hours to complete. However, the actual time will depend on your learning pace and how much time you can dedicate to the course each week.
Do I need any prior knowledge or experience to take the Google Digital Marketing course?
The course is designed for individuals with little or no experience in digital marketing, but some basic knowledge of the internet and how it works will be helpful.
Does digital marketing have a scope?
What are the opportunities in digital marketing?
Search engine optimisation (SEO)
Social media marketing
Virtual and Augmented Reality Marketing