How to Set Up a Google Display Advertising Campaign

Safalta Expert Published by: Vanshika Jakhar Updated Fri, 23 Dec 2022 03:32 AM IST

Google Display Advertising campaigns allow businesses to target specific demographics, interests, and locations with their ads. This type of advertising is a great way to increase brand awareness and drive traffic to a business's website. In this article, we will provide an introduction to Google Display Advertising campaigns, including how they work and tips for creating a campaign. So, read on to learn more about how to effectively use Google Display Advertising to promote your business online.

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Table of Content
What are Google Display ad specs?
A step-by-step guide for how to create a Google Display ad campaign
Things to remember regarding Google Display Ads

What are Google Display ad specs?

Google Display Ads are a type of online advertising in which businesses can place banner ads on the Google Display Network. The Google Display Network is a collection of websites that have partnered with Google to show ads.

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The specs for Google Display ads depend on the size and type of ad you want to create. Here are some of the main specs for Google Display ads:

  • File size: The maximum file size for a Google Display ad is 150KB. This includes the image file, HTML code, and any additional tracking pixels or scripts.
  • Image size: Google Display ads come in a variety of sizes, including square, vertical, and horizontal. The specific dimensions for each size can be found in the Google Ads Help Center.
  • Image file format: Google Display ads support several image file formats, including JPG, PNG, and GIF. The recommended format is JPG for static images and PNG for images with transparent backgrounds.
  • Animation: Google Display ads can include animation, but the total duration should be no longer than 30 seconds. The maximum frame rate is 30 fps (frames per second).
  • HTML5: Google Display ads can be created using HTML5, which allows for more interactive and dynamic ad content. However, there are some restrictions on the types of HTML5 elements that can be used, such as JavaScript and Flash.

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A step-by-step guide for how to create a Google Display ad campaign

Creating a Google Display Ads campaign can be a great way to promote your business and reach potential customers through targeted advertising.

Here is a step-by-step guide to creating a Google Display ad campaign:

  1. Sign in to your Google Ads account. If you don't have a Google Ads account, you can create one for free at
  2. Click on the "+" icon in the top left corner of the page, then select "New Campaign" from the dropdown menu.
  3. In the "Campaign type" field, select "Display" as the campaign type.
  4. Choose a campaign name and select your target audience. You can specify demographics, interests, and placements for your ads.
  5. Set your budget and bid strategy. Decide how much you want to spend on your campaign and choose a bid strategy that works best for your goals.
  6. Create your ad groups. Each ad group should have a specific theme, with a group of related ads and keywords.
  7. Create your ads. You can create a variety of ad formats, including text ads, image ads, and video ads.
  8. Review and launch your campaign. Make sure to double-check all of your settings and ad creative before launching your campaign.

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Things to remember regarding Google Display Ads

Here are some things to remember when setting up and managing Google Display Ads:

  1. Use clear and compelling ad copy and visuals. Advertisers only have a few seconds to capture the attention of potential customers, so it's important to make a strong impression with your ad.
  2. Target your ads to the right audience. Use Google's targeting options to ensure that your ads are being shown to the people most likely to be interested in your product or service.
  3. Use a variety of ad formats. Google offers a range of ad formats, including image ads, video ads, and interactive ads, so experiment with different formats to see what works best for your business.
  4. Monitor and optimize your campaigns. Use Google's analytics tools to track the performance of your ads and make adjustments as needed to improve their effectiveness.
  5. Keep an eye on your budget. Set a budget for your campaigns and track your spending to ensure that you're getting a good return on investment.
  6. Follow best practices for ad placement. Place your ads on high-quality websites that are relevant to your business and avoid placing them on sites that might be inappropriate or offensive.
  7. Use negative keywords to exclude irrelevant traffic. Negative keywords can help you filter out traffic that is not relevant to your business, which can help improve the quality of your traffic and the effectiveness of your campaigns.

Google Display Ads can be a valuable tool for businesses looking to reach a wider audience and increase brand awareness. It is important to carefully plan and execute a Google Display Ads campaign to ensure its effectiveness and generates a positive return on investment.

How do I create a Google Display Ads campaign? 

To create a Google Display Ads campaign, you will need to set up a Google Ads account and create a new campaign using the "Display Network Only" campaign type. From there, you can choose your targeting options, set your budget and bid strategy, and create your ad groups and ads.


What are some best practices for Google Display Ads? 

Some best practices for Google Display Ads include:

  • Using visually appealing and relevant images in your ads
  • Testing different ad copy and ad formats to see which perform best
  • Using negative keywords to exclude irrelevant traffic
  • Setting up conversion tracking to measure the effectiveness of your ads

Can I target specific websites or apps for my Google Display Ads? 

Yes, you can target specific websites or apps for your Google Display Ads using the "Placements" targeting option in your campaign settings. You can either manually select specific placements or use Google's "Interests and Remarketing" targeting options to reach users who have shown interest in similar products or services.

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