Outbrain: A Complete Advertising Features Guide

Safalta Expert Published by: Vanshika Jakhar Updated Wed, 04 Jan 2023 12:15 AM IST

Outbrain is a digital marketing platform that helps businesses promote their content and products to targeted audiences through native advertising. Native advertising refers to the practice of placing sponsored content in a way that blends seamlessly with the surrounding editorial content. This means that the ads look like editorial content, but are paid for by the advertiser. Outbrain helps businesses reach targeted audiences by placing their ads on websites and social media platforms that are relevant to their products or services. 

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Table of Content
Outbrain’s Features
Outbrain’s Solutions for Publishers
Pros and Cons of Outbrain
How to Get Started with Outbrain


Outbrain is a digital advertising company that offers native advertising solutions for content marketers and advertisers. The company provides a platform that allows advertisers to promote their content across various online publications and websites.

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Source: Safalta

Outbrain's native ads are designed to blend in with the surrounding content and are intended to provide a more seamless and engaging experience for users. Outbrain's platform is used by many companies, including publishers, advertisers, and agencies.

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Outbrain’s Features

  1. Targeting: Outbrain allows advertisers to target their campaigns based on a variety of factors, such as location, demographics, interests, and behaviours.
  2. Real-time bidding: Outbrain's platform supports real-time bidding, which allows advertisers to bid on advertising space in real-time based on the value of a given impression.
  3. Custom ad formats: Outbrain offers a range of custom ad formats, including native ads, display ads, and video ads, which can be tailored to the look and feel of a specific publisher's website.
  4. Performance tracking: Outbrain provides advertisers with detailed performance tracking and reporting tools, which allow them to track the effectiveness of their campaigns and optimize their targeting and bid strategies.
  5. Audience Engagement: Outbrain's platform is designed to help advertisers engage with their target audiences through personalized, relevant content recommendations.

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Outbrain’s Solutions for Publishers

Outbrain is a digital advertising platform that helps publishers monetize their content by recommending it to targeted audiences through native advertising. Outbrain's solutions for publishers include:

  • Outbrain Amplify: A native advertising platform that enables publishers to promote their content to targeted audiences through personalized recommendations on a network of high-quality websites and apps.
  • Outbrain Engage: A content marketing platform that helps publishers create and distribute engaging, relevant content to drive traffic, leads, and revenue.
  • Outbrain Video: A video advertising platform that helps publishers monetize their video content through targeted video recommendations on a network of premium websites and apps.

Outbrain's solutions are designed to help publishers increase visibility, engagement, and revenue by delivering relevant content to the right audience at the right time.

Pros and Cons of Outbrain

Outbrain is an advertising platform that allows companies to place targeted ads on other websites. Here are some potential pros and cons of using Outbrain:


  • Outbrain allows you to target specific demographics and interests, which can help to ensure that your ads are being seen by the right people.
  • The platform provides detailed analytics, so you can track the performance of your ads and make adjustments as needed.
  • Outbrain has an extensive network of publishers, so you have a good chance of getting your ads in front of a large audience.


  • Outbrain can be expensive, especially if you are targeting a competitive audience or industry.
  • There is no guarantee that your ads will be successful, as it depends on various factors such as the relevance of your ad, the quality of your landing page, and the overall effectiveness of your ad campaign.
  • There is the potential for fraud, as some unscrupulous publishers may use bots or other tactics to artificially inflate the number of impressions or clicks on your ads.

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How to Get Started with Outbrain

Outbrain is a digital advertising platform that allows businesses to promote their content on other websites. To get started with Outbrain, follow these steps:

  1. Sign up for an account: You can sign up for an Outbrain account by visiting their website and clicking on the "Sign Up" button. You will need to provide your email address and create a password to complete the registration process.
  2. Set up your campaigns: Once you have an account, you can set up your campaigns by selecting the type of content you want to promote (e.g. blog posts, articles, videos, etc.), choosing your target audience, and setting your budget.
  3. Choose your placements: Outbrain offers a variety of placements where your content can be displayed, including on websites, mobile apps, and newsletters. You can choose which placements you want to use for your campaigns.
  4. Create your ads: To create your ads, you will need to provide the URLs for the content you want to promote, along with headlines and descriptions for each ad. You can also upload images or videos to use in your ads.
  5. Launch your campaigns: Once your campaigns are set up, you can launch them and start promoting your content. You can track the performance of your campaigns through Outbrain's dashboard, which provides data on clicks, impressions, and conversions.

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Is Outbrain effective for marketing? 

Outbrain can be an effective marketing tool for businesses, especially if they are targeting specific demographics and interests. However, like any form of advertising, the effectiveness of Outbrain will depend on the quality of the ads and their relevance to the target audience.

How much does Outbrain cost? 

Outbrain's pricing model is based on a cost-per-click (CPC) basis, where advertisers pay for each click on their ads. The cost per click can vary depending on the competition for ad space and the quality of the ad.

Can I advertise on Outbrain? 

Yes, businesses can advertise on Outbrain by creating an account and creating an ad campaign. Outbrain offers a variety of ad formats and targeting options to help businesses reach their desired audience.

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