List of Marketing Analytics Books for 2024

Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

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Data and analytics have become integral to achieving success. Marketing analytics helps businesses make data-driven decisions, optimize their marketing strategies, and achieve better ROI. As we step into 2024, the importance of marketing analytics continues to grow. To help marketing professionals stay ahead of the curve, we've compiled a list of the top marketing analytics books for 2024. Whether you're a seasoned marketer or just getting started, these books are sure to provide valuable insights and knowledge to sharpen your marketing skills.

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Table of Content
Top Marketing Analytics Books for 2024: A Comprehensive Guide


Top Marketing Analytics Books for 2024: A Comprehensive Guide

" Marketing Analytics2.0" by Raj Venkatesan and Paul Farris-"
  • Marketing Analytics2.0" is an effect of the critically accredited first edition.

    Source: SAFALTA.COM

    This book is a must-read for anyone interested in learning about the rearmost marketing analytics trends and strategies. Venkatesan and Farris give an in-depth companion for measuring marketing effectiveness, covering motifs similar to client value, marketing blend modelling, and criterion modelling. The authors also look at how to incorporate big data and machine literacy into marketing analytics, making this book ideal for the data-driven marketer of 2024.

Mark Jeffery's" Data-Driven Marketing"
  • Mark Jeffery delves deep into the world of marketing analytics in" Data-Driven Marketing," emphasizing the significance of data in making informed marketing opinions. The book delves into colourful data analysis ways similar to segmentation, targeting, and positioning, as well as practical advice on how to produce a data-driven marketing association. Jeffery's perceptivity will be inestimable to marketing professionals looking to use data to gain a competitive advantage.

"Digital Marketing Analytics" by Marshall Sponder-
  • As digital marketing continues to dominate the marketing landscape, "Digital Marketing Analytics" offers a comprehensive guide on how to navigate the intricacies of data-driven strategies in the digital realm. Marshall Sponder provides a practical approach to understanding digital analytics tools, including Google Analytics, and shows readers how to extract actionable insights from data. With the digital marketing landscape evolving rapidly, this book will help marketers stay on top of the latest trends and tools in 2024.

"Marketing Data Science" by Thomas W. Miller
  • In "Marketing Data Science," Thomas Miller bridges the gap between marketing and data science, offering a detailed exploration of how data science techniques can be applied to solve marketing challenges. The book covers predictive modelling, machine learning, and data visualization, emphasizing their applications in marketing contexts. Marketers looking to harness the power of data science to gain a competitive edge will find this book to be a valuable resource.

"Customer Analytics for Dummies" by Jeff Sauro
  • If you are new to client analytics or looking for a practical companion to help you get started," Client Analytics for Dummies" is an excellent choice. Jeff Sauro simplifies the complex world of client analytics, making it accessible to marketers in all situations. The book covers motifs like client segmentation, A/ B testing, and usability testing, offering hands-on tips and ways for perfecting client gests and driving growth.

"Marketing Analytics A Practical Guide to Real Marketing Science" by Mike Grigsby
  • Marketing Analytics" by Mike Grigsby is a practical companion that takes marketers through the crucial principles of marketing analytics, offering real-world exemplifications and case studies. The book explores the analytics process, data visualization, and the operation of analytics in areas similar to digital marketing, social media, and branding. Grigsby's straightforward approach and concentration on real marketing wisdom make this book a precious resource for marketing professionals.

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"Predictive Analytics for Marketers" by Barry Leventhal
  • Barry Leventhal's "Predictive Analytics for Marketers" is a guide to using predictive analytics to optimize marketing strategies. The book explains how predictive modelling can help marketers anticipate customer behaviour, improve lead scoring, and enhance customer segmentation. With a practical approach, Leventhal equips marketers with the knowledge and tools needed to implement predictive analytics successfully.

"Marketing Analytics: Strategic Models and Metrics" by Stephan Sorger
  • Stephan Sorger's "Marketing Analytics" takes a strategic approach to marketing analytics, providing readers with a toolkit of models and metrics to make data-driven decisions. The book explores key concepts like customer lifetime value, churn analysis, and market basket analysis, and demonstrates how to use them to shape marketing strategies. Sorger's emphasis on the strategic implications of marketing analytics makes this book a valuable resource for marketers in 2024.
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"Marketing Analytics A Sourcebook of Crucial Ways and Terms" by Paul Farris and Neil Bendle
  • Marketing Analytics A Sourcebook of Crucial Ways and Terms" is an excellent resource for marketers looking to familiarize themselves with the essential ways and language in the field. Farris and Bendle give a comprehensive glossary of marketing analytics terms and generalities, making this book a precious reference for both newcomers and educated professionals. It's a necessary companion for understanding the language of marketing analytics.

"AI for Marketers A manual" by ChristopherS. Penn
  • Artificial intelligence( AI) is getting increasingly important in marketing, and Christopher. Penn's" AI for Marketers" offers a manual on how AI can be abused in marketing juggernauts. The book explains the fundamentals of AI, machine literacy, and natural language processing, with a focus on their operations in marketing. Penn's perceptivity will help marketers understand how to harness AI to enhance client engagement and ameliorate marketing effectiveness.

"Marketing Analytics Styles and Models" by Dan Zarrella
  • Dan Zarrella's" Marketing Analytics" provides marketers with a detailed look at the styles and models used in marketing analytics. The book covers a wide range of motifs, including retrogression analysis, data visualization, and social media criteria. Zarrella's practical approach and real-world exemplifications make this book a precious resource for marketers seeking to upgrade their logical chops.

"The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola
  • SEO is a critical element of digital marketing, and" The Art of SEO" offers a comprehensive companion to learning hunt machine optimization. In the ever-changing geography of online hunting, the book provides perceptivity into keyword exploration, content optimization, and link structure, all of which are essential for marketers in 2024. Written by SEO experts, this book is a must-read for anyone looking to boost their online visibility.

"Analytics in a Big Data World The Essential Companion to Data Science and its Operations" by Bart Baesens
  • As big data continues to transfigure the marketing geography," Analytics in a Big Data World" by Bart Baesens provides a broad guide to navigating the challenges. The book covers prophetic modelling, machine literacy, and data mining, emphasizing their operations in marketing and business. Baesens' perceptivity and practical exemplifications make this book a precious resource for marketers in the age of big data.

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WayneL Winston- "Marketing Analytics Data-Driven Ways with Microsoft Excel"
  • For marketers who want to harness the power of analytics using everyday tools," Marketing Analytics" by WayneL. Winston is an ideal choice. The book focuses on using Microsoft Excel for data analysis, making it accessible to a wide followership. Winston covers essential ways similar to retrogression analysis, request segmentation, and A/ B testing, all with practical exemplifications and step-by-step guidance.

"Data-Driven Marketing for Dummies" by David Semmelroth and David M. Raab
  • "Data-Driven Marketing for Dummies" offers a beginner-friendly approach to understanding and implementing data-driven marketing strategies. David Semmelroth and David M. Raab cover key topics such as customer profiling, segmentation, and targeting, making it easy for marketers to get started with data-driven approaches. This book is an excellent choice for those new to marketing analytics.

"Machine Learning for Dummies" by John Paul Mueller and Luca Massaron
  • As machine learning becomes increasingly integral to marketing analytics, "Machine Learning for Dummies" is a valuable resource. The book explains machine learning concepts, algorithms, and applications in a straightforward manner. John Paul Mueller and Luca Massaron offer practical insights into how machine learning can be used to improve marketing strategies, making it a must-read for marketers in 2024.

"The Lean Startup" by Eric Ries-
  • While not strictly a marketing analytics book, "The Lean Startup" is a vital read for marketers seeking to embrace data-driven decision-making. Eric Ries introduces the principles of lean methodology, emphasizing the importance of validated learning through experimentation. In today's fast-paced marketing landscape, adopting a lean approach can help marketers make informed decisions and pivot quickly when necessary.


In 2024, marketing analytics will continue to play a pivotal role in helping businesses understand their customers, optimize their strategies, and drive growth. These books offer a diverse range of insights, techniques, and approaches for marketers to stay ahead of the curve in the ever-evolving field of marketing analytics. Whether you're a seasoned marketing professional or just starting your journey in the world of marketing, these books provide valuable resources to enhance your skills, make data-driven decisions, and achieve marketing success in the digital age.

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What is marketing analytics?

Marketing analytics is the process of collecting, analyzing, and interpreting data related to marketing activities to make informed decisions and improve marketing strategies.


Why is marketing analytics important?

Marketing analytics is crucial because it helps businesses understand customer behavior, measure the effectiveness of marketing campaigns, and optimize their marketing efforts for better ROI.


What types of data are commonly analyzed in marketing analytics?

Common data types in marketing analytics include customer demographics, website traffic, social media engagement, email campaign metrics, conversion rates, and sales data.


How can marketing analytics benefit my business?

Marketing analytics can benefit your business by providing insights to target the right audience, personalize marketing campaigns, allocate resources effectively, and track the impact of your marketing efforts on revenue.


What are some key metrics in marketing analytics?

Key marketing analytics metrics include customer lifetime value (CLV), return on investment (ROI), conversion rate, click-through rate (CTR), customer acquisition cost (CAC), and churn rate.


How do I get started with marketing analytics?

To get started with marketing analytics, you should define your goals, gather relevant data, choose appropriate analytics tools, and use data analysis to gain insights that inform your marketing strategies.


What are the common challenges in marketing analytics?

Common challenges in marketing analytics include data quality issues, integrating data from various sources, privacy and compliance concerns, and the need for skilled analysts and data scientists.


How is artificial intelligence (AI) used in marketing analytics?

AI is used in marketing analytics for tasks like predictive modelling, personalization, chatbots, and recommendation engines, helping businesses automate processes and make data-driven decisions more efficiently.

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