Marketing Head: Job Duties and Responsibilities, Salary and Skills

Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

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The role of a Marketing Head is critical in driving strategic marketing initiatives and achieving business objectives. Marketing Heads are responsible for overseeing and managing the overall marketing efforts of an organization. This article provides insights into the job duties and responsibilities, salary expectations, and required skills, and highlights some notable companies in India that hire Marketing Heads.

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Table of Content
Marketing Head


Marketing Head

Job Duties and Responsibilities

a. Strategic Planning: Marketing Heads develop and implement comprehensive marketing strategies aligned with the organization's goals. They analyze market trends, conduct market research, and identify target audiences to formulate effective marketing plans.


Source: Safalta

Team Management: Marketing Heads lead and manage a team of marketing professionals. They provide guidance, set performance goals, and ensure the team is equipped with the necessary resources to execute marketing campaigns successfully.

c. Brand Management: Marketing Heads oversee brand positioning, brand messaging, and brand consistency across all marketing channels. They develop and maintain brand guidelines, ensuring that all marketing collateral and campaigns align with the brand's identity and values.

d. Campaign Management: Marketing Heads conceptualize and manage marketing campaigns to drive brand awareness, customer acquisition, and engagement. They collaborate with cross-functional teams, including creative, digital, and sales, to develop and execute integrated marketing campaigns.

e. Digital Marketing: Marketing Heads oversee digital marketing initiatives, including website optimization, content marketing, social media strategies, SEO/SEM, email marketing, and online advertising. They stay updated with digital marketing trends and leverage digital channels to reach the target audience effectively.

f. Budgeting and ROI Analysis: Marketing Heads manage marketing budgets, allocate resources, and track expenses. They analyze marketing campaign performance, measure ROI, and provide insights to optimize marketing strategies for better results.

g. Market Research and Competitive Analysis: Marketing Heads conduct market research to identify market trends, consumer behavior, and competitor activities. They use this data to refine marketing strategies and identify opportunities for growth and differentiation.

h. Stakeholder Management: Marketing Heads collaborate with internal stakeholders, such as senior management, sales teams, and product teams, to align marketing efforts with overall business objectives. They also manage relationships with external agencies, vendors, and partners to support marketing initiatives.

Read more: The Ultimate 10-Step Checklist for Managing an Influencer Campaign 

Salary Expectations

The salary for Marketing Heads in India varies based on factors such as company size, industry, location, and experience level. On average, entry-level Marketing Heads can expect a salary ranging from INR 8 to 15 lakhs per annum. Mid-level professionals with 5-10 years of experience can earn between INR 15 to 25 lakhs per annum. Senior-level Marketing Heads with extensive experience and leading large teams may earn upwards of INR 25 lakhs per annum or more, depending on the organization and industry.

Required Skills

a. Strategic Thinking: Marketing Heads should have a strategic mindset and the ability to develop long-term marketing plans aligned with business goals. They should be able to identify market opportunities, anticipate trends, and create effective strategies to drive business growth.

b. Leadership and Team Management: Strong leadership skills are crucial for Marketing Heads to inspire and motivate their teams. They should be able to effectively manage and develop team members, delegate tasks, and foster a collaborative and high-performance work culture.

c. Brand Management: Marketing Heads need expertise in brand management, including brand positioning, messaging, and maintaining brand consistency across all marketing channels. They should have a deep understanding of the target audience and how to effectively communicate the brand's value proposition.

d. Digital Marketing Acumen: In today's digital landscape, Marketing Heads must possess a strong understanding of digital marketing channels and strategies. They should be familiar with SEO/SEM, content marketing, social media, email marketing, and analytics to drive online visibility and engagement.

e. Analytical Skills: Marketing Heads should have excellent analytical skills to interpret market data, analyze campaign performance, and make data-driven decisions. They should be proficient in using analytics tools to measure marketing effectiveness and optimize campaigns for better results.

f. Communication and Presentation: Effective communication skills are essential for Marketing Heads to convey marketing strategies, campaign objectives, and results to stakeholders. They should be able to present complex information clearly and concisely.

g. Adaptability and Creativity: Marketing Heads should be adaptable to changing market dynamics and emerging trends. They should think creatively to develop innovative marketing campaigns and solutions to meet the evolving needs of the target audience.

Related: How to Become a Creative Content Producer?

Notable Companies in India

Several companies in India hire Marketing Heads for their marketing departments. Here are a few notable examples:

a. Hindustan Unilever Limited: HUL is one of India's largest consumer goods companies. They often have openings for Marketing Heads to lead marketing initiatives for their diverse product portfolio.

b. Tata Consultancy Services (TCS): TCS is a multinational IT services and consulting company. They hire Marketing Heads to oversee marketing strategies and activities for their global operations.

c. Flipkart: Flipkart is a leading e-commerce company in India. They employ Marketing Heads to drive their marketing campaigns, brand positioning, and customer acquisition efforts.

d. Reliance Industries Limited: Reliance Industries is a conglomerate with businesses across various sectors. They hire Marketing Heads to manage marketing strategies for their retail, telecommunications, and energy divisions.

e. Asian Paints: Asian Paints is a renowned paint manufacturing company. They often recruit Marketing Heads to lead their marketing team and drive brand visibility and customer engagement.

Note: Job vacancies and hiring practices can vary over time. It is advisable to visit the respective companies' websites or job portals for up-to-date information on job vacancies and eligibility criteria.


The role of a Marketing Head in India is critical for driving marketing strategies, brand management, and achieving business objectives. Marketing Heads play a key role in developing and executing marketing campaigns, managing teams, and ensuring brand consistency. With the right skills, experience, and strategic mindset, individuals can pursue a rewarding career as a Marketing Head in India. Various companies across different industries provide opportunities for Marketing Heads to lead marketing initiatives and contribute to organizational growth.

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What are the primary duties of a marketing professional?

Marketing professionals have various responsibilities, including developing marketing strategies, conducting market research, creating marketing campaigns, managing brand identity, analyzing marketing performance, and collaborating with cross-functional teams to drive business growth.

What is the role of market research in marketing duties?

Market research plays a crucial role in marketing duties. It involves gathering and analyzing data about target audiences, competitors, industry trends, and consumer behavior. This information helps marketers make informed decisions, identify market opportunities, and develop effective marketing strategies.

How important is branding in marketing duties?

Branding is essential in marketing duties as it helps create a distinct identity for a product, service, or company. Marketing professionals work on brand positioning, messaging, and visual identity to communicate the brand's value and establish a positive perception in the minds of consumers.

What is the significance of digital marketing in marketing duties?

Digital marketing has become increasingly important in marketing duties due to the growth of online channels and digital platforms. It includes activities such as website optimization, content marketing, social media marketing, email marketing, search engine optimization (SEO), and online advertising. Digital marketing helps reach target audiences effectively, build brand awareness, and drive customer engagement.

How do marketing professionals contribute to lead generation?

Marketing professionals contribute to lead generation by implementing lead generation strategies such as content marketing, social media marketing, search engine marketing, and email marketing. They create and distribute relevant and valuable content, optimize landing pages, and use lead capture forms to attract potential customers and convert them into leads.

What role does marketing play in customer relationship management (CRM)?

Marketing plays a significant role in CRM by nurturing customer relationships and enhancing customer experiences. Marketing professionals use various tactics such as personalized email marketing, targeted advertising, loyalty programs, and customer engagement campaigns to maintain and strengthen relationships with existing customers.

How do marketing duties align with sales functions?

Marketing and sales functions are closely related and often work in synergy. Marketing professionals support sales efforts by generating leads, creating sales collateral, developing sales enablement materials, and providing market insights. They collaborate with sales teams to ensure alignment in messaging and strategy, ultimately driving revenue growth.

What is the role of analytics and data in marketing duties?

Analytics and data play a crucial role in marketing duties. Marketing professionals analyze data related to marketing campaigns, consumer behavior, website traffic, social media engagement, and sales performance to gain insights into the effectiveness of marketing efforts. This data-driven approach helps optimize marketing strategies, improve targeting, and measure ROI.

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