Constant Contact Email Marketing Tool: Reviews, Price and Details

Vanshika Jakhar

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Constant Contact is a popular email marketing tool that enables businesses to create and send professional-looking newsletters, promotional emails, and automated campaigns to their subscribers. With its easy-to-use interface, drag-and-drop editor, and powerful features, Constant Contact has become a go-to choice for small and medium-sized businesses looking to engage with their audience through email marketing. In this article, we will review Constant Contact, including its features, pricing, and customer support, to help you decide whether it is the right email marketing tool for your business.

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Table of Content
Constant Contact Email Marketing Tool

 

Constant Contact Email Marketing Tool

Constant Contact is an email marketing tool that helps businesses create and send professional-looking emails to their subscribers. In this article, we will review Constant Contact's features, pricing, and customer support, and give you all the details you need to decide if this tool is right for your business.

Features

  1. Email Templates: Constant Contact provides a wide range of email templates that businesses can use to create professional-looking emails quickly and easily.
  2. Drag-and-Drop Editor: The drag-and-drop editor makes it easy to customize email templates, add images, change colors, and more.
  3. Contact Management: Constant Contact allows businesses to manage their email lists, including adding new subscribers, segmenting lists, and cleaning up inactive subscribers.
  4. Automated Email Campaigns: With Constant Contact, businesses can set up automated email campaigns based on triggers such as new subscriber sign-ups or birthdays.
  5. A/B Testing: Constant Contact allows businesses to test different subject lines, email content, and calls to action to see what resonates best with their audience.
  6. Reporting and Analytics: Constant Contact provides detailed reports and analytics to help businesses measure the effectiveness of their email campaigns and improve their results over time.
  7. Integrations: Constant Contact integrates with a wide range of third-party tools, including Shopify, Eventbrite, and Salesforce.

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Pricing

Constant Contact offers two pricing plans: Email and Email Plus.

  1. Email: The Email plan starts at $20 per month for up to 500 subscribers and includes unlimited emails, customizable templates, contact management tools, and basic reporting.
  2. Email Plus: The Email Plus plan starts at $45 per month for up to 500 subscribers and includes all the features of the Email plan, as well as more advanced features such as automated campaigns, A/B testing, surveys, and more robust reporting.

Both plans offer a 60-day free trial and pricing is based on the number of subscribers.

Customer Support

  1. Phone Support: Constant Contact offers phone support during business hours to help businesses with any questions or issues.
  2. Email Support: Businesses can email Constant Contact's support team for help and support.
  3. Live Chat: Constant Contact offers live chat support during business hours.
  4. Knowledge Base: Constant Contact provides a knowledge base with articles and tutorials to help businesses learn more about email marketing and using the Constant Contact platform.
  5. Community Forum: Constant Contact's community forum allows businesses to connect with other users and get advice and tips on using the platform.

    Source: Safalta

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Pros and Cons

Here are some of the pros and cons of using Constant Contact:

Pros:

  1. Easy to Use: Constant Contact's drag-and-drop editor and intuitive interface make it easy for businesses to create professional-looking emails quickly and easily.
  2. Good Customer Support: Constant Contact offers a range of customer support options, including phone support, email support, and live chat.
  3. Advanced Features: Constant Contact's Email Plus plan offers a range of advanced features, including automated campaigns, A/B testing, and surveys.
  4. Integrations: Constant Contact integrates with a wide range of third-party tools, making it easy for businesses to connect with other platforms and tools they use.

Cons:

  1. Limited Customization: While Constant Contact provides a range of email templates and customization options, some users may find the customization options limited compared to other email marketing tools.
  2. Pricing: Constant Contact's pricing can be higher than some other email marketing tools, particularly for businesses with larger email lists.
  3. Limited Landing Page Builder: Constant Contact's landing page builder is not as robust as some other email marketing tools, which may be a drawback for businesses looking to create more complex landing pages.
  4. Limited A/B Testing: While Constant Contact does offer A/B testing, some users may find the options limited compared to other email marketing tools.
  5. Limited Automation: Constant Contact's automation options are not as robust as some other email marketing tools, which may be a drawback for businesses looking to set up more complex automated campaigns.

Conclusion

Overall, Constant Contact is a solid email marketing tool for businesses looking to create professional-looking emails and engage with their audience through email marketing. Its easy-to-use interface, drag-and-drop editor, and range of features make it a popular choice for small and medium-sized businesses. However, its pricing and limited customization options may be a drawback for some users. If you are looking for a reliable email marketing tool with good customer support and advanced features, Constant Contact may be a good option for your business.

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What is the ideal email frequency for an email marketing campaign?

The ideal email frequency for an email marketing campaign depends on your business and audience. You want to find the right balance between staying top of mind with your audience and avoiding overwhelming them with too many emails. Generally, it is recommended to send at least one email per month and no more than once per week.

What is an appropriate open rate for email marketing campaigns?

An appropriate open rate for email marketing campaigns varies by industry, but the average open rate across industries is around 20%. However, open rates can vary depending on the quality of your email list, the subject line of your email, and the relevance of the content to your audience.

How important is personalization in email marketing?

Personalization is essential in email marketing because it helps you build a stronger connection with your audience. Personalized emails have higher open and click-throughs than generic emails. Personalization can include things like addressing the recipient by name, tailoring the content to their interests or behavior, and including personalized product recommendations.

How to avoid having emails marked as spam?

To avoid your emails being marked as spam, make sure you are only sending emails to subscribers who have opted in to receive them. Use a reputable email service provider and follow best practices for email marketing, such as avoiding spam trigger words, using a clear and concise subject line, and providing an easy opt-out option.

How can you improve your email deliverability?

To improve your email deliverability, make sure you are using a reputable email service provider and following best practices for email marketing. This includes maintaining a clean email list, avoiding spam trigger words, and providing an easy opt-out option. You can also use email authentication tools like DKIM and SPF to help ensure your emails are not marked as spam.

How can you segment your email list?

You can segment your email list based on a variety of factors, such as demographic information, purchase behavior, and engagement with your emails. This allows you to send more targeted and relevant emails to different segments of your audience. Most email service providers offer segmentation tools to make this process easier.

How important is mobile optimization in email marketing?

Mobile optimization is crucial in email marketing because over half of all emails are now opened on mobile devices. This means that if your emails are not optimized for mobile, you could be missing out on a significant portion of your audience. Make sure your emails are easy to read and navigate on small screens and that any links or calls to action are easy to click on with a mobile device.

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