Top 25 Ad Extensions in PPC to Boost your Performance

Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

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In the highly competitive world of pay-per-click (PPC) advertising, it's crucial to stand out and capture the attention of your target audience. One way to enhance the visibility and effectiveness of your ads is by utilizing ad extensions. Ad extensions provide additional information, links, or options that expand your ad, making it more compelling and valuable to potential customers.

In this article, we will explore the top 25 ad extensions in PPC that can help boost your campaign performance. By incorporating these extensions into your PPC strategy, you can increase your click-through rates (CTR), improve ad relevance, and drive more conversions. Let's dive in!

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Table of Content
Top Ad Extensions in PPC to Boost Your Performance

Top Ad Extensions in PPC to Boost Your Performance

  1. Sitelink Extensions- Sitelink extensions let you include additional links within an ad, directing users to specific pages on your website.

    Source: Safalta

    This extension is useful for showcasing various products, highlighting promotions, or providing easy access to important landing pages.
  2. Call Extensions- Call extensions enable you to display your phone number directly in the ad. Users can click on the phone number to call your business directly, increasing the chances of immediate customer engagement and conversion.
  3. Location Extensions- Location extensions are valuable for businesses with physical storefronts. They display your business address, phone number, and a link to Google Maps, making it easier for potential customers to find your location and visit your store.
  4. Callout Extensions- Callout extensions allow you to include additional text to highlight unique selling points, offers, or benefits. This extension can be used to emphasize free shipping, 24/7 customer support, or any other compelling features that set your business apart.
  5. Structured Snippet Extensions- Structured snippet extensions enable you to showcase specific aspects of your products or services in a structured format. You can display lists of features, categories, brands, or styles, giving users a quick overview of what you offer.
  6. Price Extensions- Price extensions allow you to highlight specific products or services with their respective prices. This extension is particularly useful for e-commerce businesses, as it provides users with pricing information upfront, increasing transparency and click-through rates.
  7. App Extensions- App extensions promote your mobile app by displaying a link directly to the app store where users can download your app. This extension is ideal for businesses with a mobile app seeking to increase app installations and user engagement.
  8. Promotion Extensions- Promotion extensions enable you to showcase specific promotions, discounts, or offers within your ad. Whether it's a limited-time sale, free shipping, or a coupon code, this extension can entice users to click on your ad and make a purchase.

    Read more: The Ultimate 10-Step Checklist for Managing an Influencer Campaign 

  9. Review Extensions- Review extensions allow you to incorporate positive reviews or awards directly into your ad. This social proof can build trust and credibility with potential customers, increasing the likelihood of clicks and conversions.
  10. Affiliate Location Extensions- Affiliate location extensions are useful for businesses with affiliated locations or resellers. They display nearby retail locations where users can find and purchase your products, even if you don't have physical stores in those areas.
  11. Message Extensions- Message extensions provide a quick and convenient way for users to send you a text message directly from your ad. This extension is particularly effective for businesses that want to encourage inquiries or provide customer support through messaging.
  12. Lead Form Extensions- Lead form extensions allow users to submit their contact information directly within the ad, eliminating the need to visit a landing page. This extension simplifies the lead generation process and can lead to higher conversion rates.
  13. Image Extensions- Image extensions enable you to add visual elements to your text ads by incorporating relevant images. This extension can capture attention, create a visual impact, and enhance the overall appeal of your ads.
  14. Dynamic Callout Extensions- Dynamic callout extensions automatically generate additional callouts based on the content of your website. This extension saves time and effort by dynamically displaying relevant information about your products, services, or offers.
  15. Affiliate Location Callout Extensions- Affiliate location callout extensions are similar to affiliate location extensions but focus on promoting specific offers or benefits associated with your affiliated locations or resellers. It allows you to highlight special deals or incentives available at those locations.
  16. Promotion Extension Schedule- The promotion extension schedule allows you to specify the dates and times when your promotion extensions are displayed. This feature is particularly helpful for time-sensitive offers or seasonal campaigns.
  17. Social Extensions- Social extensions display the number of Google+ followers your business has directly in your ad. This extension can enhance credibility and trust by showcasing your popularity on social media.
  18. Seller Rating Extensions- Seller rating extensions showcase your business's overall customer rating based on various review sources. This extension can help build trust and confidence with potential customers by highlighting your positive customer feedback.
  19. App Rating Extensions- App rating extensions display the average rating of your mobile app directly in your ad. This extension can influence users' decisions to download your app by showcasing positive ratings and user feedback.
  20. Automatic Location Extensions- Automatic location extensions dynamically include location information within your ads based on the user's search query or location. This extension is useful for businesses with multiple locations and provides relevant local information to users.Read more: Top 10 Certifications and Highest-Paying Jobs in Digital Marketing 2023
  21. Affiliate Location Customizers- Affiliate location customizers allow you to dynamically update your ad text with location-specific information, such as store hours or inventory availability. This extension provides users with real-time and tailored information about your affiliated locations.
  22. Countdown Extensions- Countdown extensions create a sense of urgency by displaying a countdown timer within your ad. This extension can be used to promote limited-time offers, flash sales, or upcoming events, encouraging users to take immediate action.
  23. Promotion Annotations- Promotion annotations are automatically generated and display information about your current promotions, such as percentage discounts or special offers. This extension can increase ad visibility and attract users with compelling deals.
  24. Price Comparison Extensions- Price comparison extensions allow you to compare your prices with those of your competitors. This extension can highlight your competitive pricing and encourage users to choose your product or service over others.
  25. Automated Call Extensions- Automated call extensions automatically add call extensions to your ads when Google predicts that a user is more likely to make a phone call. This extension simplifies the process of adding call extensions manually and helps increase phone inquiries.


Ad extensions play a crucial role in PPC advertising, enhancing the visibility, relevance, and performance of your ads. By incorporating these top 25 ad extensions into your PPC strategy, you can capture the attention of your target audience, increase click-through rates, and drive more conversions. Remember to test different extensions, monitor their performance, and optimize them based on your campaign goals. Continuously refining and optimizing your ad extensions will help you stand out from the competition and maximize the results of your PPC campaigns.

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What are ad extensions?

Ad extensions are additional pieces of information that can be added to your PPC ads to provide more value and relevant information to users. They expand your ad and provide extra details, links, or options that can help improve the visibility and effectiveness of your ads.

How do I set up ad extensions?

Setting up ad extensions depends on the advertising platform you're using, such as Google Ads or Microsoft Advertising. Generally, you can access the ad extensions section in your account's campaign settings or extensions tab. From there, you can choose the type of extension you want to set up, input the relevant information, and link it to the appropriate landing pages or actions.

Are ad extensions available on all advertising platforms?

While ad extensions are commonly available on popular advertising platforms like Google Ads and Microsoft Advertising, the availability of specific ad extensions may vary. It's essential to check the supported ad extensions on the platform you're using and take advantage of the ones that align with your campaign goals.

How do I know which ad extensions to use for my campaigns?

The choice of ad extensions depends on your campaign goals, target audience, and the nature of your business. Consider the specific information or actions that would be most valuable to your potential customers. For example, if you have physical locations, location extensions may be essential, while call extensions can benefit businesses that rely on phone inquiries. Analyze your customer journey and select the ad extensions that align with your objectives and user needs.

Can ad extensions be optimized for better performance?

Yes, ad extensions can be optimized to improve their performance. Regularly monitor the performance metrics of your ad extensions, such as click-through rates, conversion rates, and engagement data. Test different variations, update the information as needed, and refine the extensions based on user response and campaign objectives. Continuously optimizing your ad extensions can help you achieve better results and maximize the effectiveness of your PPC campaigns.

Do ad extensions affect the cost of my PPC campaigns?

Ad extensions themselves do not directly affect the cost of your PPC campaigns. The cost is primarily determined by factors like keyword bids, quality scores, and competition. However, ad extensions can indirectly impact your campaign's performance, such as increasing click-through rates and conversions, which can ultimately affect your overall campaign costs. By utilizing ad extensions effectively, you can improve the return on investment and cost-efficiency of your PPC campaigns.

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