AdWords vs. AdSense: Major Differences Guide.

Safalta Expert Published by: Vanshika Jakhar Updated Thu, 01 Dec 2022 11:15 PM IST

AdWords (now more frequently referred to as Google Ads) is a system that enables companies to compete for advertising space in Google search results and on other Google-affiliated websites. Publishers can sell ad space to companies with the help of the AdSense system. In other words, AdSense has the potential to be profitable, while AdWords requires payment. Google ads are created and placed by advertisers using AdWords. Google has a 75% market share in search and gets 71% of its money from advertisements.

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Source: Safalta

AdWords is extremely well-liked and when used properly, extremely profitable, as you might imagine. 
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Table of Content
AdSense vs. Google Ads: The Key Difference
AdSense vs. AdWords
How does AdSense work?
What Kinds of Ads Does AdSense Show?
How much does it cost to start?


AdSense vs. Google Ads: The Key Difference

Conceptually, the following distinguishes Google Ads from AdSense: While AdSense is for publishers, Google Ads are for advertisers. Anyone who owns a website is willing to charge for advertising space on it, and is primarily focused on releasing consistent content is referred to as a publisher. 


AdSense vs. AdWords

You can think of AdSense as the platform that enables website owners to accept display ads on their website in exchange for money if you're familiar with the Display Network, where Google Ads users pay to run display ads on websites across the internet. But it does not just display ads. Based on your content and the audience visiting it, AdSense matches display and text ads to your website. Not only that, but AdSense gives you complete control over the appearance and placement of the ads on your website.

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How Does AdSense Work?

Businesses compete for your highly sought-after ad space because Google AdSense is used to serve the ads that appear on your website. That means that you are selling a billboard to the highest bidder, as you have probably already guessed. It's incredibly simple to just sell some ad space on your website, watch the money come in, and think that you're getting the most for what you're giving up—an ad-free, perfect website for your readers—so long as Google handles all of the billing for you. AdSense, however, does not give publishers the same luxury as AdWords, which allows advertisers to optimize their ad campaigns to maximize their return on investment. 
The amount of money you can make using AdSense is somewhat dependent on how effective Google's advertisers are at, well, advertising. Depending on the type of advertisement you permit on your website, you are compensated when someone clicks on or views your advertisement. It is the advertiser's responsibility to create an ad that is as relevant and visually appealing as possible to entice your user to click on it. And if they do, you've lost a visitor to your website. Because of this, you ought to only select AdSense over AdWords if you don't offer any goods or services for sale.

What Kinds of Ads Does AdSense Show?

However, publishers do have some degree of control over the types of advertisements that appear on their websites. They also have some degree of control over the appearance of those advertisements. Three different ad types are available to publishers: text ads, display ads, and rich media ads. Google offers a selection of pre-defined ad styles, or you can make your own. By creating your ad style, you have the freedom to choose text, background, and border elements that go well with your website. However, AdSense users should be cautious when designing ad styles that blend too closely with the layout of their website. It's possible that doing so would lead to fewer clicks and less revenue. 


How much does it cost to start?

Nothing! Start-up costs for AdSense are zero. You can check the reports in your account right away to see how the program is working out for you if you decide to use AdSense and support Google advertising on your website. Additionally, you might decide to experiment with different ad formats and styles to see which ones yield the best results.

You can use both AdSense and AdWords as effect-specific tools to earn money and advertise your goods and services online. The best way to monetize a website with a lot of content is with AdSense, and one of the best ways to market your company to a target market is with AdSense.

Can I use both AdWords and AdSense together?

You can still sign up for AdSense and use our program to run ads on your website even if your ad network already places Google ads on your pages. 

Can you have two accounts for AdWords?

Remember that a single email address can be connected to up to 20 Google Ads accounts (including manager accounts).

How many advertisements can I run at once?

Each ad set can contain up to 50 advertisements. You are allowed to have 5,000 ad sets. Up to 5,000 campaigns are allowed.

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