What Is Guerrilla Marketing? Examples for startups

In written form, the word "guerrilla" appears to be very intense. It evokes feelings of uprising and conflict. Guerrilla marketing is not a hostile style of speaking. It raises brand awareness among sizable audiences without interfering with them, making it a very unconventional form of marketing.

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Table of Content
Guerrilla marketing is what?
Guerrilla Marketing Types
Guerrilla Marketing Ideas 
Examples of Guerrilla Marketing
 

Guerrilla marketing is what?

Guerrilla marketing is a strategy for generating publicity and, consequently, brand awareness through advertising using outlandish techniques meant to inspire surprise, wonder, or shock.
 

Guerrilla Marketing Types

There are a few subcategories of guerrilla marketing, despite how specialized it may seem:
Outdoor guerrilla marketing involves adding something to already-existing urban environments, such as attaching something detachable to a statue or placing temporary artwork on sidewalks and streets.

Indoor guerrilla marketing is similar to outdoor guerrilla marketing, with the exception that it only occurs indoors, such as in buildings on university campuses, stores, and train stations.

A guerrilla marketing tactic is known as "event ambush" involves using the audience of an ongoing event, such as a concert or sporting event, to prominently advertise a good or service, typically without the sponsors' consent.

Experiential guerilla marketing is all of the aforementioned strategies but is applied in a way that necessitates consumer engagement.

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Guerrilla Marketing Ideas 

1. Paint graffiti and chalk drawings on walls or sidewalks
Graffiti is the term used to describe writing or drawing artistically on walls to grab attention. This can be put into practice in places where people congregate frequently.

2. Promote with stickers and posters
For the greatest possible impact and engagement, you must have noticed posters and stickers posted everywhere. This is yet another guerilla marketing tactic to help you advertise your small company. Many small- and mid-cap companies frequently use this marketing strategy because it is inexpensive.

3. Publicity via billboards
Guerrilla marketing tactics are thought to be superior to conventional marketing strategies. These tactics aid in boosting brand recall value. When people see this distinctive billboard advertising, they are more likely to remember the brand. As a result of people discussing it with their friends, family, or coworkers, word-of-mouth advertising develops.

4. Make use of food trucks and vending machines
You can have food trucks or place vending machines in busy areas if you run a food and beverage business. It might be a great strategy for marketing your goods and getting in touch with a larger audience. Although it might be a little expensive, it is very successful. You can use this strategy to increase the number of customers who visit your store.
 

Examples of Guerrilla Marketing

Without guerrilla marketing, a business can become quite monotonous. I'll now demonstrate a few of the innovative marketing campaigns that some companies have developed.

Guerilla Marketing by Coca-Cola
Through its innovative marketing strategy, Coca-Cola encourages consumers to share their Coke.

Guerrilla Marketing by Faber Castell
This striking Faber Castell billboard proves that even young children are capable of drawing something as lovely as the sky.

Guerrilla Marketing with Kit Kat
With the help of its clever guerilla marketing strategy, Kit Kat invites people to take a seat, take a break, and enjoy a Kit Kat.

Guerrilla marketing by Sarova to Save Trees
Sarova, an environmental organization, has created a brilliant marketing campaign. They attached a poster with their slogan, "Save the trees," below the fake animal doll they had placed on a street lamp in hopes that it would draw attention.


Mr. Clean's Ingenious Concept Adversary Marketing
Mr. Clean, a company that sells cleaning supplies to consumers, is another illustration of an inventive guerrilla advertisement. They displayed their advertisement on one of the crosswalks to demonstrate that their goods are more effective at cleaning than competing goods.

Guerrilla Marketing for IT Movie Promotion
Now, you can only understand this if you've seen the IT movie. They have cleverly added a line that reads to the balloon in the sewer to promote their movie. "IT MOVIE #ITMOVIE IN CINEMAS SEPTEMBER 7," IS CLOSER THAN YOU THINK. Traditional marketing strategies could be replaced with guerilla marketing. In a nutshell, guerrilla marketing is the use of innovative thinking to pique people's interest in a brand through temporary display ads and unauthorized banners placed in busy areas. It is a very unusual type of inbound marketing that raises brand awareness among large audiences without interfering and transmits the message smoothly and efficiently.

 

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