A Strategy Guide for Cold Email Marketing

Safalta Expert Published by: Vanshika Jakhar Updated Wed, 28 Dec 2022 09:31 PM IST

Cold emailing is a way of reaching out to people who may not be familiar with your business, in the hope of establishing a connection and potentially generating leads or sales. While cold emailing can be an effective way to generate leads and build relationships with new customers, it can also be challenging. Many people are inundated with emails and may be hesitant to open or respond to a message from a business they are not familiar with. As a result, it is important to approach cold emailing with a clear strategy in mind, to increase the chances of success.

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Table of Content
What Exactly Is Cold Email?
What is cold email marketing?
The 10-Step Method for Cold Emailing

What Exactly Is Cold Email?

"Cold email" is a type of email that is sent to a recipient without prior contact or relationship. It is typically used as a way to initiate contact with potential customers or clients, often to promote a product or service.

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Source: Safalta

Cold emails are often used as a marketing tool, but they can also be used for networking or to make job or business inquiries. Cold emails can be an effective way to reach out to potential customers or clients, but they can also be viewed as spam or unwanted if they are not well-written or targeted to the right audience. It is important to use cold emails in a way that is respectful and considerate of the recipient's time and attention.
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What is cold email marketing?

Cold email marketing is a type of email marketing that involves sending emails to potential customers or clients who have not previously expressed interest in your products or services. The goal of cold email marketing is to introduce your business and products to a new audience and potentially generate leads or sales. Cold email marketing can be an effective way to reach new customers, but it is important to approach it respectfully and professionally. 
Here are some best practices for cold email marketing:

  1. Get permission before sending: It is important to only send emails to people who have permitted you to contact them. You can do this by having a clear opt-in process on your website or by using a third-party email list provider that has obtained permission from the recipients.
  2. Personalize your emails: To increase the chances that your emails will be opened and read, try to personalize them as much as possible. Use the recipient's name and any other relevant information you have about them to make the email more relevant and engaging.
  3. Keep your emails short and to the point: People are bombarded with emails daily, so it's important to keep your emails short and to the point. Focus on highlighting the benefits of your product or service and make it clear how it can solve the recipient's problems or meet their needs.
  4. Use a professional subject line and sender name: A good subject line can increase the chances that your email will be opened, while a poor subject line can cause it to be deleted or marked as spam. Use a professional subject line that clearly explains the purpose of the email and entices the recipient to open it.
  5. Include a clear call to action: Make it easy for the recipient to take the next step by including a clear call to action in your email. This could be a request to visit your website, schedule a demo, or make a purchase.

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The 10-Step Method for Cold Emailing

Cold emailing can be an effective way to reach out to potential customers, clients, or business partners, but it's important to approach it strategically and professionally. 
Here is a 10-step method for cold emailing that can help you get a positive response and achieve your goals:

  1. Identify your target audience: Make sure you have a clear understanding of who you want to reach out to and why. This will help you tailor your message and increase the chances of a positive response.
  2. Research your recipients: Take the time to research the people you are contacting. Look for common interests or connections that you can mention in your email to make it more personalized and relevant.
  3. Develop a compelling subject line: The subject line is the first thing that recipients will see, so it needs to be attention-grabbing and convey the purpose of your email.
  4. Use a professional greeting: Start your email with a friendly, professional greeting, such as "Hello" or "Hi" followed by the recipient's name.
  5. Make a strong opening: The opening of your email should immediately engage the recipient and clearly state the purpose of your message.
  6. Provide value: In the body of your email, explain how your product or service can benefit the recipient and provide value.
  7. Keep it short and to the point: No one wants to read a long, rambling email, so make sure to keep your message concise and focused.
  8. End with a strong call to action: Clearly state what you want the recipient to do next, whether it's to schedule a call or visit your website.
  9. Use a professional signature: Include your name, title, and contact information in a professional signature at the end of the email.
  10. Follow up: If you don't receive a response, consider following up with a short, polite email to remind the recipient of your message and offer any additional information they may need.

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What are some best practices for cold emailing? 

  • Get permission: Make sure you have permission to email the person before sending them a cold email. 
  • Use a clear and specific subject line: The subject line should clearly state the purpose of your email and entice the recipient to open it.
  • Be respectful: Don't spam or send unsolicited emails, and respect the recipient's time and privacy.

 

Is "cold emailing" legal? 

Cold emailing is generally legal as long as it is done under laws and regulations governing email and electronic communications. This includes laws such as the CAN-SPAM Act in the United States, which sets out rules for commercial email, and the General Data Protection Regulation (GDPR) in the European Union, which regulates the collection and use of personal data.

What is the success rate of cold emailing? 

It is difficult to quantify the success rate of cold emailing because it depends on a variety of factors, such as the quality of the email, the relevance of the offer to the recipient, and the effectiveness of the subject line. However, some studies have found that the average open rate for cold emails is around 20–30%, and the average response rate is around 2-5%.

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